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Building a Visionary Company
Collins, James C., and Jerry I. Porras
37/2  (Winter 1995): 80-100 *

What distinguishes visionary companies? How can they be created? Contrary to much conventional wisdom, visionary companies do not require a high-profile, charismatic leader. Nor are they dependent on a great idea or fabulous initial product. Rather a visionary company is best understood as a particular kind of organization--one which builds in a unique and distinctive vision that is capable of enduring changes in leadership as well as market conditions. In short, building a visionary company is like building a clock, rather than simply telling time.

 

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