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Integrated Strategy: Market and Nonmarket Components
Baron, David P.
37/2  (Winter 1995): 47-65

A business strategy must be congruent with the capabilities of a firm as well as both its market and non-market environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The non-market environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and non-market components.

 

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