About
Publication Information
Subscriptions
Permissions
Advertising
Journal Rankings
Best Article Award
Press Releases
Resources
Access Options
Submission Guidelines
Reviewer Guidelines
Sample Articles
Paper Calls
Contact Us
Submit & Review
Browse
Current Issue
All Issues
Featured
Latest
Topics
Videos
Cases
Subscribe
California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
Search
Article Information
The Green Fee: Internalizing and Operationalizing Environmental Issues
Corbett, Charles , and Luk N. Van Wassenhove
36
/
1
(
Fall
1993
):
116
-
135
Two of the major challenges facing business with respect to environmental issues are internalization and operationalization. Appropriate internalization is needed to ensure that the company's responses to environmental issues are consistent with its responses to other issues and with its long-term goals. For each environmental issue, different levels of response are possible. This article suggests a framework that can assist managers in structuring these responses. To be effective, environmental intentions need to be operationalized-i.e., integrated into a firm's daily operations. The operationalization of environmental programs can be facilitated by exploring and exploiting analogies with existing and proven programs already in place in many firms.