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Development Strategies of Organizational Productivity
Crandall, N. Fredric, and Leland M. Wooton
21/2  (Winter 1978): 37-46

The article focuses on developmental strategies of organizational productivity. The standard and traditional strategies of productivity improvement in organizations and the role of managerial and executive policy making relative to productivity improvement are focused in the article. The use of efficiency-oriented productivity criteria may be an inappropriate means for an organization's long-term growth. Productivity is a cornerstone of the American economy. The productivity of resources within the economy is not only an economic concern, but also a social and political issue. Current definitions of productivity are a product of the industrial era. The conventional wisdom of this era expressed by philosophers and economists alike reflected the problem of scarcity. Over a period of time, productivity trend analysis developed a sense of the relative efficiency of resource use. Productivity in this sense was a benign measure, since it reflected upon past performance. This rather narrow concept of productivity has limited utility in organizations that face complex and often conflicting demands on their resource use and end products. However, the efficiency orientation of productivity is appropriate where there are criteria that can be used to measure productivity.

 

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