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Identifying Who Matters: Mapping Key Players in Multiple Environments
Cummings, Jeffrey L., and Jonathan Doh
42/2  (Winter 2000): 83-104

As Microsoft Corporation's recent antitrust challenges highlight, no company today can be competitive unless it simultaneously manages relationships in each critical aspect of managerial operations. This article presents a framework to help managers identify and map key value creators and destroyers on the basis of their impact upon value creation in their economic, political/social, and technological environments. The framework provides a basis from which managers can pursue a comprehensive stakeholder valuation analysis.

 

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