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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
East Europe's Troubles Open a New Route for Japanese Expansion
Cutts, Robert L.
33
/
3
(
Spring
1991
):
58
-
72
Faced with the mounting problems of Eastern Europe's sick economies and their urgent need for capital, America and the EC nations have importuned a newly rich Japan to send help. Tokyo has agreed-but its involvement will go much further than the simple aid the Western nations envisage. That is because Eastern Europe suddenly presents a golden, long-term opportunity to the Japanese, whose strategic political focus has already moved from America to the unified European markets of 1992.