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Toward CSR3: Why Ethical Analysis Is Indispensable and Unavoidable in Corporate Affairs
Frederick, William C.
28/2  (Winter 1986): 126-141

Corporate managers and business-and-society scholars cannot escape the normative implications of their decisions or their research. "Value free" decisions or research that is "neutral" are a myth. Practitioners and academics need to measure the worth of their decisions and research studies in terms of the basic moral conceptions embedded in "the culture of ethics. " Doing so enhances the legitimacy of corporations and clarifies the nature of business-and-society research.

 

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