Search

Article Information


Profiles of Users and Nonusers of the Los Angeles Music Center
Kaali-Nagy, Christina , and Lee C. Garrison
15/2  (Winter 1972): 133-143

Explores demographic and individual characteristics of attenders and non-attenders of the Los Angeles Music Center in California. Role of marketing in the performing arts; Goals and methods of marketing; Activity preferences of Californians.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us