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Making Black Retail Outlets Work
Gensch, Dennis , and Richard Staelin
15/1  (Fall 1972): 52-62

Presents results of a survey concerning shopping patterns, preferences and attitudes of both black and white, conducted in Pittsburg, Kansas. Characteristics of the community under study; Ranking of factors important to workers in determining the usage of a local black shopping area; Recommendations for white executives proposed to be involved in black capitalism or ghetto renovation on the retail level.

 

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