Search

Article Information


Diversifiction and Diversifact
Ghoshal, Sumantra , and Henry Mintzberg
37/1  (Fall 1994): 8-27

A spinning top is an apt metaphor for diversification that works. It requires sitting on a base of strong business, possessing substantial bulk in the form of planning systems and adapting mechanisms, and receiving thrust from the central management-all held together by a viable culture and maintaining its balance through its dynamic energy. This article develops the metaphor, links it to a number of corporate experiences, discusses the different tradeoffs in keeping a diversified enterprise in balance, and suggests a sequence by which necessary capabilities can be developed.

 


California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us