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Internationalism: A New Concept for U.S. Business
Beauvois, John J.
2/2  (Winter 1960): 28-37

The article presents information about Internationalism, a new concept for the U.S. business. Within the next ten or fifteen years the physiognomy of the U.S. business is likely to change dramatically as a large number of U.S. companies emerge, by choice or by necessity, as international enterprises. Barring a world war, this change appears inevitable in the light of current trends. Indeed it is confirmed by unmistakable precursory signs. One decade ago the pre-eminent position of U.S. business in the world was uncontested. As a consequence of the war, the dominating role in world trade seemed indisputably to have been awarded to the U.S. It appeared quite unlikely that the convalescing economies of Western Europe would ever be a threat to the U.S. business. Today, not only is the position of U.S. business threatened overseas, but foreign competition has become a significant factor in the domestic market as well. The damage to domestic industries from foreign enterprises is readily illustrated by import statistics for a growing list of products-office equipment, transistor radios, machine tools, steel, brass products of high and low labor content, of high and low unit value. Thus, many competitive forces gathering strength in every part of the world are directly affecting a broad array of U.S. enterprises.

 

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