Search

Article Information


The Well-Timed Strategy: Managing the Business Cycle
Navarro, Peter
48/1  (Fall 2005): 71-91

To manage the business cycle to gain competitive advantage over rivals, firms must develop a “business cycle orientation.” Such an orientation must include five important capabilities: the “business cycle literacy” of the top management team; the skillful deployment of various forecasting tools; an organizational structure that facilitates the timely acquisition, processing, and dissemination of macroeconomic information; application of a set of business cycle-sensitive management principles; and an organizational culture that supports business cycle-sensitive management activities. Successfully managing the business cycle does not necessarily depend on the ability to accurately forecast its movements. Rather, all that is required in many instances is that a firm be able to strategically or tactically respond more swiftly than its rivals.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us