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Managing in a 'Small World Ecosystem': Lessons from the Software Sector
Iyer, Bala , Chi-Hyon Lee, and N. Venkatraman
48/3  (Spring 2006): 28-47

This article explores the stability of the topological structure of the network of alliances between firms in the software sector during considerable shifts in the underlying technology architecture during 1990-2001. The software sector exhibits “small world” characteristics and its structure has been remarkably stable during this period. This article also offers lessons for managers to effectively master the challenges of navigating in dynamic networks.

 

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