Search

Article Information


Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues
Stieger, Daniel , Kurt Matzler, Sayan Chatterjee, and Florian Ladstaetter-Fussenegger
54/4  (Summer 2012): 44-68

Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a companyinternal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us