Search

Article Information


Doing Business Without Exchanging Money: The Scale and Creativity of Modern Barter
Kaikati, Andrew M., and Jack G. Kaikati
55/2  (Winter 2013): 46-71

Although money plays a key role in modern economies, an increasing amount of business is being done without the use of money. This article sheds light on the important roles of cashless deals and identifies the factors fueling their growing importance. It provides guidelines for negotiating moneyless marketplace exchanges in key domains, including crowdsourcing, promotions, and word of mouth. (Keywords: Business to business (B2B), Marketing, Strategic management, Barter, Crowdsourcing)

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us