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Simple Rules for Designing Business Models
Chatterjee, Sayan
55/2  (Winter 2013): 97-124

Innovation in business model design is attracting increasing attention from companies. This article develops a road map that will enable firms to choose from one of four types of generic business models as their primary focus and then go through a systematic process to consider multiple design configurations for their business model and use decision protocols to choose the design that has a high probability of success. (Keywords: Business models, Competitive advantage, Design, Creativity, Normative perspective)

 

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