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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
Culture Change at Genentech: Accelerating Strategic and Financial Accomplishments
Chatman, Jennifer A.
56
/
2
(
Winter
2014
):
113
-
129
This case study describes the culture change process and positive outcomes at one of Genentech’s largest divisions, Immunology and Opthamology (GIO). Senior Vice President Jennifer Cook worked with her team to develop a culture that would tie together four brands that previously were not in the same division. Despite various challenges along the way, Cook pursued a culture change approach with definitive and relatively rapid outcomes. This is a story of the role of leaders in undertaking and inspiring major culture change.