Search

Article Information


Strategic Agility in MNEs: Managing Tensions to Capture Opportunities Across Emerging and Established Markets
Fourne, Sebastian P.L., Justin J.P. Jansen, and Tom J.M. Mom
56/3  (Spring 2014): 13-38

Traditional sources of sustainable competitive advantage are very rare in today's heterogeneous and hypercompetitive global business environment. This article identifies and illustrates three dynamic capabilities - sensing local opportunities, enacting global complementarities, and appropriating local value - by which MNEs in these markets, strategic agility is a meta-capability that enables them to create and deploy these three capabilities in a dynamic balance over time. Doing so demands embracing the tensions between these capabilities effectively.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us