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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
3D Robotics: Disrupting the Drone Market
Stuart, Toby , and Chris Anderson
57
/
2
(
Winter
2015
):
91
-
112
This case focuses on 3D Robotics, a drone company with UAV platforms. It examines what 3DR should pursue at the critical inflection point within its history and highlights what is unique about 3DR, particularly when compared to a more traditional non-open, non-Maker company.