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Strategic Responses to Hybrid Social Ventures
Lee, Matthew , and Jason Jay
57/3  (Spring 2015): 126-147

How do established companies respond to the entry of hybrid social ventures in their industries? Hybrid social ventures--new companies that combine business and social missions--compete with established companies for customers and employees, but also share an interest in the advancement of established companies' sustainability activities, creating opportunities for collaboration. Based on the analysis of eight established consumer-facing companies, this article presents a framework for understanding how these companies’ responses to hybrid social ventures differ. These differences are based on opportunities they perceive for sustainability-oriented value creation with their own customers and employees.

 

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