Search

Article Information


Generative Sensing: A Design Perspective on the Microfoundations of Sensing Capabilities
Dong, Andy , Massimo Garbuio, and Dan Lovallo
58/4  (Summer 2016): 97-117

The ability to sense valuable strategic options and then to organize effectively and efficiently to embrace them is at the core of a company’s dynamic capabilities. This article identifies and discusses a specific type of sensing that we call "generative sensing." Companies and executives that display generative sensing capabilities proactively generate hypotheses about observed events and then test these hypotheses to generate new data in a recursive process. Borrowing from design cognition research, we discuss the two microfoundations of these capabilities- framing and abduction - and provide examples of how they are embedded in companies to enhance option generation.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us