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Beyond the "Win-Win": Creating Shared Value Requires Ethical Frameworks
de los Reyes, Gaston , Markus Scholz, and N. Craig Smith
59/2  (Winter 2017): 142-167

While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address "win-win" business and society issues, it leaves managers illequipped to legitimately manage issues where they face the prospect of "win-lose" or "lose-win" social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks --- specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multipart framework built around CSV and augmented by ethical frameworks.

 

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