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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
Behavioral Strategy and the Strategic Decision Architecture of the Firm
Sibony, Olivier , Dan Lovallo, and Thomas C. Powell
59
/
3
(
Spring
2017
):
5
-
21
This special issue explores the impacts of behavioral strategy on management practice. Behavioral strategy can best contribute to management practice by shifting its focus from individual decision biases to the design of behaviorally informed decision processes at the level of the firm. This introduction identifies three types of organizational decision processes, shows how they interact with individual and group biases, and proposes a model showing how managers can design and deploy these procsesses to shape the strategy of the firm. It then introduces the articles in this special issue and discusses their contributions to the future of behavioral strategy.