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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
In Pursuit of Product Modularity: Impediments and Stimulants
Kamrad, Bardia , Glen Schmidt, and Sezer Ulku
59
/
4
(
Summer
2017
):
97
-
113
This article develops a framework, including a 2 × 2 matrix, to help guide firms in deciding when to design their products to be integral, modular-in-production, modular-in-use with a focus on selling cartridges, or modular-in-use with a focus on promoting numerous apps. Three key factors are as follows: the level of user heterogeneity, the disparity across components in frequency of updating, and the modularity/integrality penalty.