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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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An Executive Looks At--Marketing in the Money Card Society
Chait, Lawrence
11/1 (Fall 1968): 3-6.
DEMON: A Management Model for Marketing New Products
Charnes, A. , W. W. Cooper, J. K. DeVoe, and D. B. Learner
11/1 (Fall 1968): 31-46.
Educating Potential Managers About the Computer
Couger, Daniel
11/1 (Fall 1968): 47-58.
How Effective is Foreign Aid?
Edmunds, Stahrl W.
11/1 (Fall 1968): 13-22.
Industrialization in Hong Kong
Sutu, H.
11/1 (Fall 1968): 85-90.
Innovation in Marketing: An Organizational Behavior Perspective
Knight, Kenneth E., and Yoram Wind
11/1 (Fall 1968): 67-78.
Management Models for a Retirement Community
Siegel, Gilbert B., and William B. Storm
11/1 (Fall 1968): 59-66.
Manpower Developments and Requirements in Our New Service Economy
Prasow, Paul
11/1 (Fall 1968): 91-93.
Space Employment in Los Angeles: A Declining Role in the Aerospace Industry?
Holman, Mary A., and Ronald M. Konkel
11/1 (Fall 1968): 23-30.
The Origin and History of Program Budgeting
Novick, David
11/1 (Fall 1968): 7-12.
The Theory of Financial Leverage and Conglomerate Mergers
Renshaw, Edward F.
11/1 (Fall 1968): 79-84.