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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Business Responsibility Toward the Market
Grether, E. T.
12/1 (Fall 1969): 33-42.
Classification Merchandising: An Overlooked Opportunity for Increasing Merchandising Profitability
Wilson, Cyrus C., and Charles D. Greenidge
12/1 (Fall 1969): 53-61.
Corporate Legitimacy and Social Responsibility: The Role of Law
Schlusberg, Malcolm D.
12/1 (Fall 1969): 65-76.
Do We Need a New Corporate Response To a Changing Social Environment? Part I
Votaw, Dow , and S. Prakash Sethi
12/1 (Fall 1969): 3-16.
Do We Need a New Corporate Response To a Changing Social Environment? Part II
Sethi, S. Prakash, and Dow Votaw
12/1 (Fall 1969): 17-32.
Financial Structure and Multinational Corporations
Stonehill, Arthur , and Thomas Stitzel
12/1 (Fall 1969): 91-96.
Industry-Government Relationships
Staats, Elmer B.
12/1 (Fall 1969): 83-90.
Television--Focus on the Future
Sarnoff, Thomas W.
12/1 (Fall 1969): 62-64.
Top Management and the Selection of Major Contractors at NASA
Zangwill, Willard I.
12/1 (Fall 1969): 43-52.
Why Does Project Management Fail?
Avots, Ivars
12/1 (Fall 1969): 77-82.