Organizing the Marketing Function in a Growth Industry

by Louis Bucklin



Even a production-oriented new industry must soon become market-minded and organize its distributive staff accordingly if it is to survive in today's sales jungle, this article declares, using as its case in point a study of what is happening right now in the semiconductor industry.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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