Organizational Revitalization

by Warren Bennis



There will be more conflict and contradiction among diverse standards of organizational effectiveness, just as in hospitals and universities today there is conflict between teaching profession and research. The reason for this is the increased number of professionals involved, who tend to identify more with the goals of their profession than with those of their immediate employer. University professors can be used as a case in point. More and more of their income comes from outside sources, such as foundations and consultant work. They tend not to be good "company men" because they divide their loyalty between their professional values and organizational goals. The social structure of organizations of the future will have some unique characteristics. The key word will be "temporary," there will be adaptive, rapidly changing temporary systems. These will be "task forces" organized around problems to be solved by groups of relative strangers who represent a diverse set of professional skills.

California Management Review

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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