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Alliances & Mergers

Multinational Executives Look at the European Economic Community

James Baker, John Ryans

ArticleIn-Depth
Abstract
Examines the attitude of multinational executives in the U.S. toward the European Economic Community (EEC). Positive effect of the Common Market on sales in the U.S., EEC countries and non-EEC countries; Favorable image of the EEC in the U.S.; Competition offered by the EEC in the U.S.
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Fall 1972

Volume 15
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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