Multinational Executives Look at the European Economic Community

by James Baker, John Ryans


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Fall 1972

Volume 15
Issue 1


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Abstract

Examines the attitude of multinational executives in the U.S. toward the European Economic Community (EEC). Positive effect of the Common Market on sales in the U.S., EEC countries and non-EEC countries; Favorable image of the EEC in the U.S.; Competition offered by the EEC in the U.S.

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