Multinational Executives Look at the European Economic Community

by James Baker, John Ryans

Fall 1972

Volume 15
Issue 1

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Examines the attitude of multinational executives in the U.S. toward the European Economic Community (EEC). Positive effect of the Common Market on sales in the U.S., EEC countries and non-EEC countries; Favorable image of the EEC in the U.S.; Competition offered by the EEC in the U.S.

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