Making Black Retail Outlets Work

by Dennis Gensch, Richard Staelin

Fall 1972

Volume 15
Issue 1

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Presents results of a survey concerning shopping patterns, preferences and attitudes of both black and white, conducted in Pittsburg, Kansas. Characteristics of the community under study; Ranking of factors important to workers in determining the usage of a local black shopping area; Recommendations for white executives proposed to be involved in black capitalism or ghetto renovation on the retail level.

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