Future-Oriented Business Education

by Burt Nanus, Robert Coffey



The purpose of this article is to examine some of the assumptions that currently guide policy making in schools of business administration in light of recent changes to ascertain whether they are still relevant. It will be shown that another plausible set of assumptions could be used which, if followed, would lead to some profound differences in the way business education is pursued. For the sake of consistency and to sharpen the focus, only graduate education in business administration is discussed in this paper, although some of the same observations are applicable to undergraduate education. The overall concept is done to instill future consciousness and creative behavior in all courses and all learning experiences. The emphasis is upon decision-making, analysis, and synthesis with a particularly strong orientation to the systems approach. The students would be constantly challenged to consider current and future business trends, and to understand and interpret such trends for their decision-making implications.

California Management Review

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