California Management Review

Abstract

The article focuses on the use of market-based forecasts for international financial planning. It also presents a forecast of requirements of financial planning. Corporate planning is an integrated effort by all levels of management to achieve the firm's strategic objectives under future conditions of opportunity, risk, and uncertainty through established forecasting, planning, and budgeting procedures on a regular basis. The international corporate planning process relies heavily on forecasts of prices, availability of supplies, government actions, competitors' responses, labor conditions, technological development, and so forth. The traditional theory of markets views that the price of any good or service and of any financial asset (a bond or a pound sterling), as the outcome of the forces of supply and demand.

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