Organizing a Strategic Information Scanning System

by David Aaker



For a strategic information scanning system to provide useful strategic information at a low cost when it is needed, it should focus on target information needs, allocate effort among those exposed to relevant information, and have an effective system for storing, processing, and disseminating information.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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