Issues Management: Corporate Fad or Corporate Function?

by Robert Rude, Steven Wartick

Fall 1986

Volume 29
Issue 1

Full Article Browse Issue



This article examines the history of issues management and assesses its current status at several large U. S. companies. Issues management is currently experiencing an identity crisis based on the conflicting interests of issues management as a process for filling a void in corporate decision making versus issues management as a professional activity for enhancing public policy involvement, corporate social performance, and strategic management. The future of issues management rests with the resolution of this identity problem. Issues managers need to reassess their purposes and objectives, definitions of success, and assumptions and techniques.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us