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Technology Strategy

Strategic Decision Processes in Silicon Valley: The Anatomy of a ‘Living Dead’

Kathleen Eisenhardt, L. Bourgeois

ArticleIn-Depth
Abstract
Ventures hanging in the limbo between clear success and abject failure are known as Silicon Valley's "living dead." This article compares the decision processes of one of these ventures to those of success stories and failures, and it concludes that attempts to build consensus or to await adequate information may be hazardous in this fast-paced environment.
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Fall 1987

Volume 30
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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