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Marketing Strategy

The Strategy Concept II: Another Look at Why Organizations Need Strategies

Henry Mintzberg

ArticleIn-Depth
Abstract
This article reconsiders the question of why organizations really do need strategies. and also shows how some long-held beliefs explain why organizations don't, as well as do, need strategies. It considers the needs for strategy to set direction, focus effort, define the organization, and provide consistency.
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Fall 1987

Volume 30
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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