Launching a Viable Joint Venture

by William Newman

Fall 1992

Volume 35
Issue 1

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In turbulent economic settings, joint ventures are an appealing way for companies to quickly combine distinctive strengths and opportunities. The record of success, however, for joint ventures involving more than small, routine operations is poor. This article describes a venture that was initially scorned but, with distinctive nurturing, did meet all its targets in its first year of operation. This article then presents several steps in the launching process that can improve the odds of success for many other emerging ventures.

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