Enhancing Creativity: Managing Work Contexts for the High Potential Employee

by Anne Cummings, Greg Oldham

Fall 1997

Volume 40
Issue 1

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While traditional approaches to maximizing employee creativity have focused on hiring creative people, more recent perspectives suggest that employees' work environments influence the creativity of their contributions. This article discusses the benefits of integrating these approaches. To ensure the most creative work from employees, managers need to assess the creative potential of each person and then place those with high potential into work contexts that stimulate and nurture it. When firms place people with high creative potential in contexts that offer complex job assignments, supportive and non-controlling supervision, and competitive co-workers, they reap the benefits of maximum employee creativity.

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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