Stages of Corporate Citizenship

by Bradley Googins, Philip Mirvis



This article identifies stages in the development of corporate citizenship in large organizations. Drawing on a combination of U.S. and global executive surveys, a longitudinal study of ten companies advancing their citizenship agendas, and several case studies, this article posits that the development of citizenship is paced by a series of challenges that firms encounter. It describes these evolutionary stages and circumstances that trigger movement through them and illustrates characteristic company attitudes and practices at each stage. It concludes by examining the institutional, environmental, and organizational factors that shape and constrain the development of corporate citizenship within firms.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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