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Business Models

Simple Rules for Designing Business Models

Sayan Chatterjee

ArticleIn-Depth
Abstract
Innovation in business model design is attracting increasing attention from companies. This article develops a road map that will enable firms to choose from one of four types of generic business models as their primary focus and then go through a systematic process to consider multiple design configurations for their business model and use decision protocols to choose the design that has a high probability of success. (Keywords: Business models, Competitive advantage, Design, Creativity, Normative perspective)
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Winter 2013

Volume 55
Issue 2


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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