Amici’s East Coast Pizzeria

Victoria Chang, Naeem Zafar, Jack Fuchs



 

Abstract

The Amici’s East Coast Pizzeria case study presents the history of Amici’s East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. It allows students to evaluate the company’s launch in terms of opportunity identification, as well as to evaluate the company’s scaling and growth strategy and options: all in the context of an entrepreneurial startup environment.

California Management Review

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