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Entrepreneurship

Amici’s East Coast Pizzeria

Victoria Chang, Naeem Zafar, Jack Fuchs

ArticleIn-Depth
Abstract
The Amici’s East Coast Pizzeria case study presents the history of Amici’s East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. It allows students to evaluate the company’s launch in terms of opportunity identification, as well as to evaluate the company’s scaling and growth strategy and options: all in the context of an entrepreneurial startup environment.
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Spring 2013

Volume 55
Issue 3


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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