Issues Spring 2013

Volume 55
Issue 3


Table of Contents


When It Takes a Network: Creating Strategy and Agility through Wargaming

What Drives Exponential Improvements?

Understanding the Performance Drivers of Conscious Firms

On the Scientific Status of the Conscious Capitalism Theory

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets


Building Brands Together: Emergence and Outcomes of Co-Creation

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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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