Is Revenue Sharing Right for Your Supply Chain?

by Mehmet Altug, Garrett Ryzin


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Abstract

Many firms have enjoyed remarkable success using revenue-sharing contracts to improve supply chain performance. The video rental industry and its pioneering deal with movie studios is one such example. At the same time, other firms have struggled to make it work. What accounts for this difference? When can revenue sharing create significant value and what are the implementation costs? By comparing and constrasting several case examples, this article develops a general framework that helps answer these questions, which is based on the fundamental sources of added value and added costs.

California Management Review

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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