Table of Contents

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Business and Society

Leanwashing: A Hidden Factor in the Obesity Crisis
by Aneel Karnani, Brent McFerran and Anirban Mukhopadhyay

Corporate Strategy

Winning in Rural Emerging Markets: General Electric's Research Study on MNCs
by Fabio Ancarani, Judy K. Frels, Joanne Miller, Chiara Saibene and Massimo Barberio

Is Revenue Sharing Right for Your Supply Chain?
by Mehmet Sekip Altug and Garrett van Ryzin

Managing Ambiguity in Strategic Alliances
by Rajesh Kumar

Open Innovation

Managing Crowds in Innovation Challenges
by Arvind Malhotra and Ann Majchrzak

Social Media: A Tool for Open Innovation
by Matthew Mount and Marian Garcia Martinez

Chez Panisse: Building an Open Innovation Ecosystem
by Henry Chesbrough, Sohyeong Kim and Alice Agogino