California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Homa Bahrami and Stuart Evans
The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his team's key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a program's life cycle, and measuring the concrete impact of key strategic initiatives.
Pub Date: Sep 30, 2016
Discipline: Organizational Behavior
Subjects: Health care, Reorganization, Portfolio management, Innovation, Leadership, Change management, Teams, Cross functional management, Knowledge management, Hiring & employment, Organizational culture, Strategic planning, Product development, Product life cycle, Flexibility
Product #: B5877-PDF-ENG
Industry: Health care services,Biotechnology,Pharmaceuticals
Geography: United States, California, Silicon Valley
Length: 19 page(s)
