Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit

by Homa Bahrami and Stuart Evans
01 Oct 2016

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his team's key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a program's life cycle, and measuring the concrete impact of key strategic initiatives.

Details

Pub Date: Sep 30, 2016

Discipline: Organizational Behavior

Subjects: Health care, Reorganization, Portfolio management, Innovation, Leadership, Change management, Teams, Cross functional management, Knowledge management, Hiring & employment, Organizational culture, Strategic planning, Product development, Product life cycle, Flexibility

Product #: B5877-PDF-ENG

Industry: Health care services,Biotechnology,Pharmaceuticals

Geography: United States, California, Silicon Valley

Length: 19 page(s)