California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Andrew M. Isaacs
In January 2020, when the first case of COVID-19 was confirmed in the United States, American business leaders were only beginning to understand the potential economic impact. Zoom Video Communications, Inc., headquartered in Silicon Valley, monitored the fast-moving virus, knowing it was in the eye of the storm. In its eight years, Zoom had managed rapid growth successfully; It was a unicorn who competed with industry players. Zoom had tackled four key challenges: inspiring a happy company culture, outmaneuvering competitors, managing profitability, and solving security problems. But in February of 2020, had Zoom’s past experience prepared the company to pivot, withstand, and perhaps even benefit from a looming outside, unexpected, global challenge of unknown proportions?
Pub Date: November 1, 2020
Discipline: Innovation and technology
Subjects: Innovation, Innovation systems, Organizational change, Product development, Scaling
Product #: B5961-PDF-ENG
Industry: Technology, Telecommunications, Internet Service
Geography: Silicon Valley, China
Length: 10 page(s)
