Business Agility: Key Themes and Future Directions

by Stéphane J. G. Girod, Julian Birkinshaw, and Christiane Prange

Business Agility: Key Themes and Future Directions

Image Credit | Kyle Glenn

Business agility, the capacity to adapt to changing external circumstances, remains difficult for most executives to master.


Corporate Social Responsibility (CSR) is often criticized for being overly broad and abstract, if not cynical and deceitful. This leaves many stakeholders frustrated or disengaged, including occasionally the organization’s own staff and shareholders. We see the extraordinary disruptions of the past three years amid the COVID-19 pandemic as an opportunity to reengage with CSR in a more meaningful way. Echoing early conceptualizations by academics and practitioners, we turn to the idea of neighborliness as a guide for this transformation, outlining concrete ways in which this can be operationalized for focused engagements that reflect each company’s embeddedness in distinct communities.

Access full article  


California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us