California Management Review

Abstract

This article explores platform governance in established companies that face unique challenges when adopting platform strategies because of their complex organizational structures, diverse product ranges, legacy systems, and existing networks of partners. It analyzes four established companies’ governance strategies and proposes a multi-layered governance model that addresses the varying needs of internal business units, core partners, and third-party developers. This model highlights the importance of custom governance strategies tailored to specific ecosystem actors and their relationships. The findings contribute to a deeper understanding of platform governance in established companies and present practical recommendations for managers embarking on digital transformation.

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