Ørsted: Co-Creating a People Positive Framework for the Renewable Energy Transition

by Dara O'Rourke, Robert Strand
01 Oct 2025

While the world needs to triple renewable energy capacity by 2030 to meet climate goals, community opposition has become a top cause of project delays and cancellations. To reduce community opposition and act as a good corporate citizen, renewable energy leader Ørsted has implemented many project-by-project community benefit initiatives. Despite these efforts, Ørsted still faces community opposition. The company now seeks to establish an industry-wide framework for “People Positive” renewable energy development. The case presents the key challenges and options for designing such a framework, including how to measure success, engage stakeholders effectively, and create incentives for industry-wide adoption.

Details

Pub Date: October 1, 2025

Discipline: Social Responsibility

Keywords: Climate change, Co-creation, Community relations, Corporate social responsibility, Economic development, Energy, Environmental responsibility, Social responsibility, Stakeholders, Sustainability

Product #: B6072-PDF-ENG

Industry: Energy & Natural Resources, Electric Power Generation

Geography: Denmark, United States, United Kingdom

Length: 11 page(s)